To gamble or not to gamble: 10 key issues when negotiating sports sponsorship deals with betting partners

By Jonny Madill As the new Premier League season explodes into life in the midst of the competition’s 25th anniversary, it’s worth noting that no fewer than 9 of this season’s 20 top flight clubs have front-of-shirt sponsorship deals with brands in the gambling industry. Everton’s deal with African betting company SportPesa, Swansea City’s deal with […]

A Red, White and Blue Brexit

In the post-Brexit referendum aftermath, there has been plenty of speculation as to its impact on particular industries including sport and football in particular. My previous pre-Brexit referendum blog, I set out what the implications may be for a Brexit vote. Almost a year on, I provide some high level thoughts on the next step […]

Five Top Tips to Understand Football Image Rights Deals

1. What are Image Rights (IR) and why are they relevant to the football industry? From a variety of commercial deals I have advised on a player’s image can include a player’s name, nicknames, likeness, image, photograph, signature, autograph, initials, statements, endorsement, physical details, voice and other personal characteristics. The idea is that the above […]

What would Brexit really mean for the Premier League?

By Daniel Geey and Jonny Madill In the run-up to the Brexit referendum, there have been a steadily increasing number of articles on the Brexit consequences for the Premier League. This blog sets out our high level thoughts on what we can expect to see down the track should Brexit occur and the consequences for […]

The One-Stop Shop to Understand the Transfer Window

The below are links to a range of blogs I have written on the transfer window, player contracts and release clauses, work permit regulations, image rights, agents regulations , third party investment and how much it would cost to buy Lionel Messi! Enjoy! The Transfer Window Release and Buy-Out Clauses Work Permit Regulations Image Rights Agents […]

The Foreigner Debate: The FA’s New Work Permit Regulations Explained

By Daniel Geey and Jonny Madill So what has happened? It was announced earlier this year that the Football Association (the FA) was changing its rules on non-EEA (European Economic Area) players playing in the UK after consultation with the Premier League, Football League, League Managers Association, Professional Footballers Association and Home Associations. The FA […]

Football Transfers: Buy-Back Clauses Explained

Every so often, I receive an excellent question (or set of questions) from readers of the blog. Recently, I received some really insightful queries from Jason Ives in relation to specific transfer agreement clauses. I set out his questions and provide some detail on how such clauses work in the football industry. Can you please explain how buy-back […]

Virgin on the Ridiculous: The £5bn Football Broadcasting Deal

This week Sky and BT paid over £5bn to the Premier League for its live domestic broadcasting rights in a three year deal. Such was the competition that the amount paid was a reported 70% uplift on the previous astronomical deal. Prior to the announcement, Virgin Media who purchases Sky Sports and BT Sports on […]

The 6 Second Vine, Football Broadcasting & the Premier League

The Premier League recently announced that it will be clamping down on Vine users recording Premier League footage (primarily on their mobile phone) and posting the recordings on social media channels including Twitter. The Premier League is concerned that as they have a variety of products that they auction to various companies in a large number of […]